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By Shelley

Here in Nova Scotia, Canada, it is May and the sun is finally shining! We had a very snowy winter, and our family enjoyed skiing, but we are ready to welcome the spring!

As a Solopreneur, I have the freedom and gift of expressing my Life Purpose in a variety of ways. Recently, I’ve decided to revisit my identity and brand message. Like many Business Owners, we often take care of others before we take care of ourselves. I’ve spent countless hours being the listening ear and the wind beneath the wings of clients who needed to discover and rediscover their values, as they build their personal brand for job searching or small business ownership. The exercise around this task remains crucial. Recently, I’ve felt my own values shift while testing my market reality in my own business over the winter. I’ve had some real wins this year, but also came to realize a glaring truth… I must take more time to tighten my own Personal Identity. So this week I begin with this question…

Am I Living in Sync with My Values?
Fulfillment in life is related to how well you are living in alignment with your values. Values are not morals or principles. They are the essence of who you are—not who you think you should be. For instance, money is not a value, whereas the things that money might buy, such as free time, risk-taking, and being of service are values. When you’re aligned with your values, you feel inner harmony, your choices are more easily made, and your actions are in accord with your true self.

Take this quiz to see how well you are living in sync with your values.

1. I have spent time clarifying my values and can easily articulate them.

2. My values are my own. I have not simply adopted them from parents, teachers or other outside influences.

3. I based my choice of occupation on my deepest values.

4. My values are in alignment with the company I work for (or own).

5. My business associates and I regularly examine how we are living up to our values and mission.

6. I turn down money-making or status-building opportunities when they conflict with my values.

7. In resolving disputes at work, I look beneath the apparent problem to see if values are being dishonored, and then I seek ways to honor them.

8. Anyone looking at my life from the outside would see what I value.

9. I use my values as a guidepost for making decisions. I ask if a particular choice would bring me closer to—or further from—a core value.

10. When I feel upset, it’s almost always because my values are being trampled—either by me, someone else, or the situation.

11. I am not easily swayed by others’ opinions when they conflict with my values.

12. To remain open and flexible, I am willing to re-examine my values to determine whether something is still true for me.

13. I find creative ways to honor all of my values—even when they conflict with one another.

14. My work values are in harmony with my personal and relationship values.

15. If I live according to my values, I will feel satisfied and successful throughout my life.

If you answered false more often than true, you may wish to clarify your deepest values and bring your life into greater alignment with them. Please don’t hesitate to call if you’d like support in doing this.

Learn more about me, Shelley Cox, at I’ll introduce you to Career and Leadership Mindset habits that will help you lead with CALM Power, to attract more money, visibility, and business growth.